For many years there has been confusion as to who made the Sevillla line of pottery. Lois Lehner notes in her book, U.S. Marks on Pottery, Porcelain & Clay, that Sevilla earthenware was made for the J. and L. Block Company, a distributor out of of New York. She also notes the Sevillla marking was filed for registration in February 24, 1938 by the Cronin China Company of Minerva, Ohio. Jo Cunningham wrote in the book American Dinnerware that Dan Cronin and J. Block were friends and that the Cronin China Company made pieces for the Block Company. The practice of two or more potteries making wares for the same customer is not unheard of. For example, several potteries would work together to make wares for Quaker Oats.
The following 1938 New York advertisement shows the Zephyr shape line of dinnerware made by Cronin and kitchenware made by Cameron, all sold under the Sevilla name and distributed by Block. It is the combination of these three companies and shared trade names that has sparked confusion among pottery collectors and authors for some time. In almost every instance, the Cronin China Compnay has gotten full credit, however, in recent years it has become clear that Cameron Clay Products played a much larger role in the production of Sevilla and other kithenwares. (See this section on CCP's Royal Cuisine and Dutch Blue for more.)
Cameron's Sevilla line started out with a wide assortment of kitchenware. Some pieces were left plain, but others were modeled with different designs including rings and swirls. Soon after 1938, Sevilla grew to include art pottery with vases and novelty ware in solid colored glazes, Colors changed over the years, they include:
The red color, also called tangerine, was sprayed over a clear glaze. Interiors and undersides of pieces will have the exposed clear or ivory glaze. Most larger pieces will be marked with a cast mold marking of either Sevilla or Bake Oven. Smaller items generally have an unglazed "dry" underside. Some items have turned up with Sevilla foil stickers. Small pieces may be marked USA.
- Medium blue
- Red (a red on white/ivory glaze)
- Dark Green
Not only did both potteries use the Sevilla name, they also used almost identical "BAKE OVEN" markings on kitchenware. Cameron's will often have an added USA and Cronin's will sometimes have an overstamp in gold.
After 1954, the Sevilla line was phased out in favor of more modern shapes and glazes in the form of Royal Cuisine and Dutch Blue ovenware.
There is one more piece to the Cameron, Cronin, and Block puzzle that should offer final resolution. According to this article dated October 1, 1964, Cameron Clay Products, in its capacity to produce semi-vitreous wares, was founded by Dan Cronin. The same Dan Cronin of the
Cronin China Company, who also happened to be the brother-in-law of Mr.s Arthur Wells of the Homer Laughlin China Company in Newell, West Virginia. Shared glazes. Shared markings. Shared credit. It is no wonder that so many, myself included, have been confused all these years.