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Sevilla Art Pottery and Kitchenware by Cameron Clay Products
This page was posted on February 17, 2015.
For many years there has been confusion as to who made the Sevillla line of pottery. Lois Lehner notes in her book, U.S. Marks on Pottery, Porcelain & Clay, that Sevilla earthenware was made for the J. and L. Block Company, a distributor out of of New York. She also notes the Sevillla marking was filed for registration in February 24, 1938 by the Cronin China Company of Minerva, Ohio. Jo Cunningham wrote in the book American Dinnerware that Dan Cronin and J. Block were friends and that the Cronin China Company made pieces for the Block Company. The practice of two or more potteries making wares for the same customer is not unheard of. For example, several potteries would work together to make wares for Quaker Oats.

The following 1938 New York advertisement shows the Zephyr shape line of dinnerware made by Cronin and kitchenware made by Cameron, all sold under the Sevilla name and distributed by Block. It is the combination of these three companies and shared trade names that has sparked confusion among pottery collectors and authors for some time. In almost every instance, the Cronin China Compnay has gotten full credit, however, in recent years it has become clear that Cameron Clay Products played a much larger role in the production of Sevilla and other kithenwares. (See this section on CCP's Royal Cuisine and Dutch Blue for more.)

Cameron's Sevilla line started out with a wide assortment of kitchenware. Some pieces were left plain, but others were modeled with different designs including rings and swirls. Soon after 1938, Sevilla grew to include art pottery with vases and novelty ware in solid colored glazes, Colors changed over the years, they include:

  • Medium blue
  • Green
  • Cobalt
  • Maroon
  • Red (a red on white/ivory glaze)
  • Yellow
  • White
  • Brown
  • Dark Green
  • Turquoise
  • Pink
  • Gray
The red color, also called tangerine, was sprayed over a clear glaze. Interiors and undersides of pieces will have the exposed clear or ivory glaze. Most larger pieces will be marked with a cast mold marking of either Sevilla or Bake Oven. Smaller items generally have an unglazed "dry" underside. Some items have turned up with Sevilla foil stickers.

Not only did both potteries use the Sevilla name, they also used almost identical "BAKE OVEN" markings on kitchenware. Cameron's will often have an added USA and Cronin's will sometimes have an overstamp in gold.

After 1954, the Sevilla line was phased out in favor of more modern shapes and glazes in the form of Royal Cuisine and Dutch Blue ovenware.

There is one more piece to the Cameron, Cronin, and Block puzzle that should offer final resolution. According to this article dated October 1, 1964, Cameron Clay Products, in its capacity to produce semi-vitreous wares, was founded by Dan Cronin. The same Dan Cronin of the Cronin China Company, who also happened to be the brother-in-law of Mr.s Arthur Wells of the Homer Laughlin China Company in Newell, West Virginia. Shared glazes. Shared markings. Shared credit. It is no wonder that so many, myself included, have been confused all these years.



Bake Oven mark used by Cameron

Bake Oven mark used by Cronin

Examples of Sevilla art pottery and kitchenware

Sevilla mold mark

Teapot

Ball sugar and creamer

Shakers and creamer

Vases

Spaniel and lamb planters

Teapot and dripolator

Ring teapot

Sevilla in red

Disc pitchers, similar to HLC's Fiesta

Small novelty ware

Small novelty ware

Mixing bowls

Turquoise mixing bowl

Juice set

Ring cookie jar

Elephant planters

Swan planters

Range set in red

Range set in gray

Heart vases

Leaf sugar and creamer



1940 ad

1944 ad

Late 1930s ad

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